Problem: The Co-op Bank needed to reposition itself as youthful and innovative to attract a younger customer base.
Solution: We revitalized Jumbo, the corporate mascot, through engaging animated spots distributed across digital platforms. These animations featured relatable storylines and youthful themes, making Jumbo beloved. We also integrated the animations into interactive online campaigns to boost engagement.
Results: The animated content achieved over 5 million YouTube views, a 25% rise in social media followers, and a 30% boost in online interactions. Customer feedback highlighted the animations as key to enhancing Co-op Bank's modern and innovative image, successfully attracting a younger audience.