With other tasks and aspects of life being a little difficult to achieve, iPay brings ease to making, receiving, and settling payments. It gives business owners the opportunity to receive payments at any time, from wherever they are, through whichever channels their customers prefer. This leaves them with more time to focus on growing their businesses while keeping their customers happy.
We were then tasked with launching a new campaign that seeks to reposition iPay as the number one payment solution by making it more human, relatable, engaging, and top-of-mind.
We developed a humanized digital campaign that talked directly to the target customer on their preferred channels at the correct moment, promoting the campaign's USP as the greatest offer in town for any business.