Created from a vision to deliver unforgettable, unpretentious bonding experiences, the Jameson Live animation encapsulates the essence of the brand’s twice-yearly events. These events, tailored for the Kenyan DUDE, transform ordinary locations into extraordinary spaces, featuring top-tier local and international entertainment. With a focus on driving brand awareness, engaging the audience in a unique Jameson setting, and promoting social responsibility, the animation reflects the brand’s commitment to premium yet accessible experiences.
The success of Jameson Live was undeniable: tickets sold out a week before the event, Facebook fans grew by 15,000, Twitter saw an increase of 3,257 new followers, and the animation attracted over 150,000 views on YouTube. This remarkable impact highlights the strength of the brand and its ability to connect deeply with its audience.