Drive a stronger collaboration with Display & Video 360

On July 24, 2018, Google Marketing Platform, a combination of Google Analytics 360 Suite and DoubleClick advertise was introduced to the wonderful web world. With this they launched Display & Video 360 (DV360), a tool that allows users to know exactly where their ads are running across all campaigns and see precisely how their money is being spent.

Viewing how your marketing strategy is performing in real time allows you to quickly see what’s working and what’s not, so you may make informed decisions to adjust tactics and improve your campaign performance. Buying media through a single platform such as Display & Video 360 leads to better results in terms of reach and efficiency.

This means that our clients are able to:

• Deliver faster, smarter marketing.
• Gain greater control over their investments.
• Understand their target audience on a deeper level.
• Share insights across teams.

There are 5 modules integrated in DV 360 that as your partnering agency we will work with.

• The Campaigns Module to build and execute a cross-channel media plan. 
• The Insights Module to get the campaign metrics you need.
• Audiences Module which enables us to use primary data from our client’s database to ensure that the right audience is reached in each campaign. This is done through audience profile analysis, activity-based audience builder and audience-based frequency caps that run across the campaign.
• Creatives module which offers a wide variety of features that help gel your creative strategy with your media plan. This includes ad canvas and data driven creatives.
• Inventory module to discover and manage high-quality inventory from top broadcasters and publishers, including exploring new opportunities in Marketplace and negotiating deals.

Thought these tools make it easy to get better results from marketing strategies, it is necessary to do so in a way that puts privacy first.

An Adidas Case study

Source: https://youtu.be/lCz0cGIWmlU

The consumer journey is no longer linear and it can be difficult to know when to deliver your right brand or product message. Adidas turned to Google Marketing Platform to use audience insights to inform its storytelling, help teams from brand marketing to retail and e-commerce collaborate and deliver relevant messages across channels. With Google Marketing Platform, Adidas can see how audiences are responding to campaigns in real time and know which messages resonate most.

Do you have primary data and seek to reach the right audience? Are you looking for high quality inventory?

Drop an email to media@zilojo.com, we’ve got your back.

Source: google.com