Tusker | Lager

Final 11 Campaign Suntory East Africa

08/26/2024 08:45:11
By: Zilojo

CAMPAIGN SUMMARY: Lucozade was perceived as convalescent aid product. The brand wanted to break this perception by positioning itself as lifestyle product focusing on fitness and gaming as the main brand pillars.

TARGET AUDIENCE: Young adults between the age of 18-25 who are optimistic and go-getters

SOLUTION: We created a dynamic campaign that associated the brand with e-sports in mainstream media. We developed the Final 11 League which was a gaming platform where players were invited to register and test their skills in a series of Fortnight Battle Royale games. The top 11 finalists then proceeded to battle it out in a live, on location tournament in Nairobi.