Guinness Smooth launch KBL

06/19/2023 02:38:57

By: Zilojo

CAMPAIGN SUMMARY: Guinness Smooth, the new expression of Guinness was launched in 2019. Zilojo had the role of creating awareness and educating consumers on the new product, creating digital communication with the aim of engaging and recruiting the multicultural millennial.

TARGET AUDIENCE: New generation of drinkers between 18-24 years.

SOLUTION: We had an opportunity to drive relevance and recruitment for Guinness Smooth among consumers LPA-24 by connecting with them. We achieved this through sharing liquid credentials around the uniqueness of the product, building lifestyle credentials and engaging consumers to drive trial.