The Toyota Starlet made a comeback after a 21-year absence in 2020; a time when the demand for 1,000cc to 1,600cc vehicles was on the rise with many people looking for affordable and convenient vehicles for everyday use.
We were tasked to develop a digital launch proposal that served both onsite and offsite audiences to amplify the global campaign, create awareness about the model, educate consumers about its features, and generate leads that could result in sales.
Our "Feel Like A Rockstar" campaign embodied the unapologetic attitude of our target audience, showcasing how they perfectly align with our progressive worldview. It emphasized that they are the ideal drivers for a vehicle that reflects their unique style and mindset. The market response was remarkable, with consumers embracing the brand and eagerly anticipating the upgraded experience it offers.