PROBLEM: SBL was looking for a way to involve as many young aspiring Artists with their logo rebranding, that was both quick to implement & as transparent as possible with fewer hurdles to jump for the artists.
INSIGHT: Creativity is the key to new opportunities and experiences and today’s younger generation is made up of creators.
SOLUTION: We took advantage of the success of the previous campaign by still calling out artists from all walks of life to participate.
RESULTS: We created a platform where they could submit their entries and received over 400 submissions